Douglas J. Kaplan’s Management career

The task of managing radio stations with a nationwide scope is like administering other forms of large businesses. An official assigned to be one of the top managers of the radio station has to know the business’ strengths and weaknesses, products/services offered, technological, financial and manpower resources available, and industry allies and competitors of the station in order to help the firm meet its goals and hurdle challenges for a year. Given the wide scope of the nationwide radio broadcasting business, the manager is expected to easily get a grasp of the station’s needs and opportunities and the range of consumers that the firm has to satisfy if he wants to contribute considerably to the firm’s progress. Because of this expectation, it is necessary that the manager had to have a wealth of experience, preferably in the radio business, in order to be up to these challenges and tasks.

In the traditional promotion system, the manager should come from the ranks so as to have a deep understanding of the company’s system, personnel and services. However, there are cases when it is not necessary that a manager had spent double-digit years in the company for him to be appointed as a high-ranking manager of a firm. In fact, he may come from previous positions, which do not have any direct relationship with the current field that he is working in. Instead, what matters also is the wealth of experience he had in previous postings.

Just like Douglas Kaplan, a senior vice president of Sirius Satellite Radio since 2004. Douglas Kaplan, known as Doug to close friends and associates, is one of the most senior top officials of the Sirius Radio station. He had been working in the radio station since 1999 as a general counsel of the firm before being promoted as vice president for business affairs for the firm. In 2004, as reported in several business news websites and by Sirius Radio itself, Doug Kaplan was promoted senior vice president for business affairs and business development. Kaplan would be directly reporting to the president/chief executive officer of Sirius Radio itself, Alan Greenstein. Douglas Kaplan’s task had a wealth of experience in law management before entering Sirius radio station in 1999. After graduating from Cornell University’ College of Arts and Sciences in 1988, Doug Kaplan then took up law at the University of Pennsylvania Law School in 1993 where he graduate cum laude. He then worked as an associate at the Cravath, Swaine and Moore law firm.

Among the achievements made by Douglas Kaplan during his previous stint as senior vice president was signing an agreement with the Sound Exchange performing rights organization in 2003. The agreement permitted the radio station to play copyrighted music of artists in return for paying undisclosed amounts of royalties to Sound Exchange on behalf of the protected artists.

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